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Reviewed by Steve Rogers
Since its launch in 2016, TikTok has constructed a mass following of over 1 billion customers, redefining trendy tradition and media consumption with short-form movies curated by a proprietary algorithm.
Wish to know extra about TikTok and its adoption internationally? We’ve compiled a listing of the newest TikTok statistics to reply all of your questions concerning the ByteDance-owned platform.
Key Findings
- TikTok has 1 billion lively customers accessing the platform at the least as soon as per thirty days throughout 171 markets.
- 94.1 million People use TikTok at the least as soon as a month.
- Practically 2 in 4 US TikTok customers are adults below 34 years previous.
- TikTok has hit 4 billion in all-time downloads throughout iOS and Android gadgets.
- TikTok customers within the US spend a median of 28.7 hours on the app.
- 29% of TikTok customers on Android telephones use the app each day.
How Many Folks Are on TikTok?
TikTok has 1 billion month-to-month lively customers throughout 171 international locations[1, 2].
Solely 6 social media platforms crossed the brink of 1 billion lively customers, together with Fb, Youtube, and Instagram.
It took 5.1 years for TikTok to construct an engaged viewers of 1 billion month-to-month lively customers, making it the 2nd quickest rising social media service after Fb Messenger (which took 4.9 years).
How Many People Use TikTok?
TikTok has 94.1 million lively customers in the US accessing the social media platform at the least as soon as per thirty days. That’s a 2.64x enhance since 2019.[3]
TikTok is predicted to surpass 100 million month-to-month lively customers within the US alone by 2024.
| Yr | US TikTok MAUs |
|---|---|
| 2019 | 35.7 million |
| 2020 | 66.9 million |
| 2021 | 86.9 million |
| 2022 | 94.1 million |
| 2023 | 97.6 million |
| 2024 | 100.7 million |
| 2025 | 103.3 million |
TikTok Person Base within the UK
TikTok has amassed a month-to-month lively consumer base of 17.5 million in the UK, including 2 million new customers since 2021. For perspective, almost a 3rd (28.9%) of British web customers use the TikTok app at the least as soon as per thirty days.[4]
| Yr | UK TikTok MAUs |
|---|---|
| 2021 | 15.5 million |
| 2022 | 17.5 million |
| 2023 | 18.7 million |
| 2024 | 19.6 million |
| 2025 | 20.4 million |
| 2026 | 21.1 million |
TikTok Customers by Age & Gender
Over 1 / 4 (25.2%) of American month-to-month lively TikTok customers are aged 25-34, whereas almost half (49.1%) are adults youthful than 34.
Solely 13.7% of the TikTok consumer base within the US are aged 45 and older.[5]
| Age group | % of whole |
|---|---|
| 0-11 | 2.5% |
| 12-17 | 17.7% |
| 18-24 | 23.9% |
| 25-34 | 25.2% |
| 35-44 | 17.1% |
| 45-54 | 6.7% |
| 55-64 | 5.2% |
| 65+ | 1.8% |
TikTok’s promoting viewers insights present that the worldwide consumer base skews barely feminine with a 53.1% share, whereas the remaining 46.9% are male.[6]
TikTok All-Time Worldwide Installs
TikTok (together with Douyin on iOS in China) reached 4 billion cumulative installs globally as of November 2022.[7]
TikTok World Downloads By Quarter
TikTok gained 173 million installs within the third quarter of 2022 throughout App Retailer and Google Play mixed, reaching 611 million downloads from the start of 2022 by way of November.[8]
TikTok noticed a report 318 million quarterly installs worldwide amongst iOS and Android customers within the first three months of 2020.
| Date | Installs |
|---|---|
| Q1 2018 | 111M |
| Q2 2018 | 156M |
| Q3 2018 | 184M |
| This autumn 2018 | 206M |
| Q1 2019 | 188M |
| Q2 2019 | 157M |
| Q3 2019 | 176M |
| This autumn 2019 | 201M |
| Q1 2020 | 318M |
| Q2 2020 | 301M |
| Q3 2020 | 188M |
| This autumn 2020 | 174M |
| Q1 2021 | 178M |
| Q2 2021 | 205M |
| Q3 2021 | 186M |
| This autumn 2021 | 173M |
| Q1 2022 | 175M |
| Q2 2022 | 160M |
| Q3 2022 | 173M |
What’s The Common Time Spent on TikTok?
TikTok customers worldwide spent a median of 22.9 hours per thirty days (45.1 minutes per day) utilizing the platform’s app on Android telephones within the second quarter of 2022.[9] For perspective, that’s almost double (1.96x) of time spent on the Instagram app.
| Social app | Time per thirty days |
|---|---|
| Youtube | 23.4 hours |
| TikTok | 22.9 hours |
| Fb | 19.7 hours |
| 17.3 hours | |
| 11.7 hours | |
| Line | 11.0 hours |
| 5.5 hours | |
| Telegram | 4.0 hours |
| FB Messenger | 3.1 hours |
| Snapchat | 3.1 hours |
Android customers in the US spent a median of 28.7 hours per thirty days on TikTok in 2022, or 57 minutes per day, based mostly on Knowledge.ai estimates. Energetic utilization per consumer has elevated by 25.9% since 2021. [10]
For comparability, Fb US Android customers spend 15.5 hours per thirty days on the app, whereas Instagram customers interact with the platform for 7.8 hours per thirty days.
| Social community | Time per thirty days |
|---|---|
| TikTok | 28.7 hours (22.8 hours) |
| Fb | 15.5 hours (16.8 hours) |
| 7.8 hours (7.6 hours) | |
| Snapchat | 6.1 hours (5.8 hours) |
eMarketer evaluation suggests TikTok grownup customers in the US spent a median of 45.8 minutes per day, surpassing Youtube at 45.6 minutes and Twitter at 34.8 minutes.[11]
| Social media platform | Time per day |
|---|---|
| TikTok | 45.8 minutes |
| YouTube | 45.6 minutes |
| 34.8 minutes | |
| Snapchat | 30.4 minutes |
| Fb | 30.1 minutes |
| 30.1 minutes | |
| 23.8 minutes |
TikTok Person Engagement
29% of Android customers worldwide with the TikTok app on their telephones used the ByteDance-owned social platform each day in Q2 2022, SensorTower evaluation suggests.[12]
Share of the ability customers is 2nd highest amongst social apps, after Instagram, with 39% of lively installs.
Share of lively installs that opened app each day in Q2 2022, worldwide amongst Android customers
| Social App | % of Customers |
|---|---|
| 39% | |
| TikTok | 29% |
| Fb | 27% |
| Snapchat | 26% |
| Youtube | 20% |
| 18% |
Promoting on TikTok: Advertisers, Consumers & Income
Based mostly on Pathmatics knowledge, Amazon is the most important advertiser on TikTok by US Advert Funds in Q3 2022, with almost $25 million in advert spending in 3 months of 2022 alone.[13]
Google, Disney, Hulu, and Samsung took the remaining spots within the prime 5 rating of largest advertisers on TikTok within the US in Q3 2022.
Over 20 advertisers had a quarterly promoting price range of over $5 million on TikTok in the US in Q3 2022.
Largest Advertisers by US Advert Spending on TikTok
| # | Advertiser |
|---|---|
| 1 | Amazon |
| 2 | Disney |
| 3 | Hulu |
| 4 | Samsung |
| 5 | DoorDash |
| 6 | HBO |
| 7 | Apple |
| 8 | Yum! Manufacturers |
| 9 | P&G |
| 10 | L’Oreal |
| 11 | Uber |
| 12 | McDonald’s |
| 13 | RiverGame |
| 14 | Take-Two Interactive |
| 15 | PepsiCo |
| 16 | Hershey |
| 17 | American Eagle |
| 18 | Bumble |
| 19 | Meta Platforms |
US TikTok Social Consumers
23.7 million American TikTok customers are estimated to have made at the least one buy through the TikTok social platform, accounting for 27.3% of whole TikTok customers within the nation.[15]
| Yr | US TikTok Social Consumers |
|---|---|
| 2020 | 3.5 million |
| 2021 | 13.7 million |
| 2022 | 23.7 million |
| 2023 | 33.3 million |
| 2024 | 35.8 million |
| 2025 | 37.8 million |
| 2026 | 39.5 million |
Extra US TikTok customers are embracing social commerce on the platforms, with an annual patrons enhance of 72.3% in 2022 over 2021.
To check, Meta-owned platforms – Instagram and Fb are estimated to succeed in 41 million patrons and 63.5 million patrons in 2022, respectively.
TikTok Web Promoting Income
TikTok is estimated to generate $9.89 billion in web promoting income in 2022, that’s a 2.55x enhance over the previous yr and accounts for 1.7% of whole digital advert revenues.[14]
| Yr | TikTok web advert revenues |
|---|---|
| 2020 | $1.41 billion |
| 2021 | $3.88 billion |
| 2022 | $9.89 billion |
| 2023 | $14.15 billion |
| 2024 | $18.49 billion |
Whereas having a modest 1.7% share, TikTok’s world advert revenues are anticipated to surpass Twitter’s advert enterprise by 2.12 occasions (with $4.67 billion in worldwide advert income) in 2022.
TikTok is forecasted to herald annual income of $18.49 billion by 2024, growing its share within the world digital advert market to 2.7%.
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