“Whereas 2022 was not with out its challenges, we’re energized and impressed by our outcomes and optimistic about a good higher 2023,” in line with John Pierce, head of enterprise improvement at Cetera.

“Strategic investments in our crew and applications are mirrored within the file numbers, and it’s rewarding to see our technique delivering meant outcomes,” he mentioned in a press release on Wednesday. “We’re setting our sights even larger in 2023, doubling down on final yr’s successes with a laser concentrate on attracting high-quality monetary professionals who worth a way of group and industry-best options, assets and assist.”

Key 2022 Cetera recruiting wins included The Patriot Monetary Group, an RIA managing over $2.5 billion in property becoming a member of Cetera from Securities America in December; Burrows Capital Advisors, with greater than $3 billion in property underneath advisement, affiliating with Cetera Advisors via Totus Wealth Administration in September; and Harvest Wealth, which managed $1 billion in property, becoming a member of Cetera from Merrill Lynch in June, Cetera mentioned.

To additional increase its enterprise improvement crew, Cetera not too long ago employed Genevieve Sisco, an 18-year {industry} veteran that it mentioned has “deep expertise in matching the cultures of wealth administration corporations and advisors,” as divisional enterprise improvement director. Earlier than becoming a member of Cetera, she labored in enterprise improvement at SagePoint Monetary and held roles at Cambridge Funding Analysis and ING Advisors Community.

Cetera’s 8,000 monetary professionals and their groups oversaw about $322 billion in property underneath administration and $115 billion in property underneath administration as of Dec. 31, the corporate mentioned.

(Pictured: John Pierce, head of enterprise improvement at Cetera)