Monday, February 6, 2023
HomeBankGM Monetary goals to enhance buyer personalization

GM Monetary goals to enhance buyer personalization


GM Monetary is seeking to higher personalize the shopper expertise by eradicating knowledge silos. The Fort Value, Texas-based lender collects driving habits, mileage and site knowledge from its OEM, Basic Motors, and OnStar, an entirely owned subsidiary of GM, to complement buyer info, Tricia Value, senior vp of buyer expertise operations at GM Monetary, […]



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