Cease overcomplicating the method of making a video content material technique to market your small business and your listings. Jimmy Burgess helps you get began with a video content material technique.
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In the case of content material creation, the push in all industries is video, video, video — and for good cause. Video supplies a scalable alternative to share worth with extra folks. As a substitute of speaking with one individual at a time, you’re having the identical dialog with a number of folks.
Physique language and tonality turn out to be extra obvious. Customers begin to really feel like they know you by watching the individual on video. The upside right here is large.
Regardless of the place they’re on this planet, potential shoppers can join with you by watching and rewatching recorded content material. However after filming a video, the method is just simply getting began.
Most brokers are making or speaking about video content material, however with out operationalizing the video creation course of, precious content material — and alternative — is left on the desk.
It’s not sufficient to create a video, submit it on social media, and cease there. This can be an effective way to get began, however the subsequent step is to make use of every bit of content material to its fullest potential. Jimmy Burgess, CEO of Berkshire Hathaway HomeServices Seashore Properties of Florida, supplies perception into his content material creation course of and the way he leverages video to extend gross sales and supply worth to extra potential shoppers.
‘Begin the place you’re comfy as a result of when you begin the method, all the pieces else falls into place.’
If movies aren’t your prime talent, begin with one thing else. For instance, flip an article or weblog submit right into a video if you’re extra comfy with writing. Likewise, if you’re higher at verbalizing your concepts, begin with recording a video. This technique will assist you to construct confidence firstly of the method, leading to extra precious content material.
‘It actually is easy, simply file it and put it on the market.’
In the case of making a video, all it’s essential to get began is you, a digicam, and the file button. When you’re not prepared to indicate your face on digicam, use voiceover on a slide deck till you’re. Committing to video shouldn’t be about having the very best digicam and manufacturing. As a substitute, the companies and enterprise folks which can be in keeping with placing out content material will have interaction at a better stage with prospects over time. Consistency wins.
Don’t overcomplicate the method by worrying about how good your video will likely be. Like your first itemizing appointment, your first video gained’t be your finest work. Abilities are developed over time, and with every video, you’ll enhance and construct extra momentum.
‘If you solely create one piece of content material, you’re leaving alternative on the desk.’
Recording a video is a good place to start out, however the subsequent step is to reap the benefits of your arduous work by operationalizing the content material creation course of. A video can be utilized to create a number of varieties of content material. Components of a video will be repurposed as a teaser to extend visitors, and audio will be extracted and made right into a podcast.
Brokers may create articles from their movies for publication on the native or nationwide ranges to extend their visibility because the go-to useful resource for potential shoppers.
It’s vital to do not forget that everybody prefers to be taught and interact with content material in a different way. Whereas some like watching movies, others wish to hearken to a podcast or learn the content material. If you operationalize the video creation course of by utilizing a number of approaches, you usually tend to attain extra folks.
Recording a video is step one in creating connection-focused content material. Operationalizing the video creation course of will finally put your worth in entrance of extra folks regardless of the place they’re on this planet.
If you need extra listings, shoppers and referrals, all it’s important to do is make the easy choice to start out.
It truly is that simple.