In the event you’re like the bulk (together with myself), you almost certainly took on a brand new DIY mission through the lockdown. And if you happen to didn’t have a clue the place to start out, you almost certainly went on YouTube to determine it out, proper? Maybe you occurred to stumble onto Brent Gentling’s DIY channel, BYOT.
Brent Gentling is the YouTube creator of BYOT (Convey Your Personal Instruments). He acquired his diploma in building administration and labored in numerous roles within the building business. Brent began his YouTube journey in March of 2016 with the mission to assist others construct and create by educating in a enjoyable and academic approach. He averages about 1,000,000 views monthly and has about 190,000 subscribers.
In in the present day’s episode, I had the chance to interview Brent and study extra about his journey and what it takes to achieve the DIY enterprise.
Brent’s Intro – How’d BYOT Come To Life?
Brent has a love for constructing. He discovered this out at a really younger age; He loved enjoying with legos as a child, and as soon as reaching faculty age, he determined to pursue his diploma in building administration. Quickly after graduating, Brent purchased his first home in 2010, and it wanted a variety of work. He needed to transform EVERYTHING. It’s the place he found YouTube may very well be very helpful and informational.
Years later, he couldn’t discover any info on rising grass, which impressed him to create a channel. He made a video on how you can develop grass, and it bought the ball rolling.
Brent stop his job in October 2019. At that time, he began creating content material full-time. He would discover building work and document content material.
Brent looks like his ardour for constructing is what differentiates him from different creators. He does a voice-over to verify to go over all the main points.
How Did COVID Have an effect on Your Channel?
He averaged about 250,000 views monthly earlier than COVID, and as soon as COVID hit, it skyrocketed to over 1,000,000 views a month.
Originally of 2021, he determined solely to tackle tasks that he might use for content material creation. About half of his content material creations are primarily based on building tasks he’s taken on, and the opposite half are tasks his family and friends want.
He prioritizes tasks for content material creation as a result of curiosity of individuals.
Ex) He searched on Google how fashionable the key phrases have been “How you can construct a shed.” He observed that it was one of many prime issues individuals have been looking for, so it decided he would create a “construct a shed” video somewhat than a video about transforming a toilet.
How Do You Handle Each a Enterprise of On-line Advertising and marketing and Development Initiatives?
I’m by no means frightened of taking over a mission. Possibly about 50% of my movies are tasks I made a decision to tackle that have been utterly new. I wish to study one thing new and don’t worry the unknown. It’s all about mindset.
Even when some tasks are new to him, he makes positive issues are constructed correctly.
Tip: Be certain they’re into code
–When decoding codes, look if the mission wants a allow. How tall are you able to construct one thing and not using a allow? (Each state is totally different, so you may name the Constructing Division or whoever is dealing with the codes within the state)
Ideas for the Content material Creation Course of
- Discover an concept that you simply need to proceed with that’s fashionable with the viewers
- Be certain to put up new content material each week somewhat than month-to-month
Motive Behind Creating A number of Movies Slightly Than One Lengthy Video Finishing a Venture
He chooses to separate movies into totally different classes.
Ex) Constructing a Shed: Video 1 – Framing, Video 2 – Water Proofing, Video 3 – The Exterior of the Shed
It’s pleasing to the viewer as a result of they’re bite-sized, and it’s additionally simpler for him because the content material creator to provide content material weekly.
What to Rent Out and What to DIY
Knowledgeable ought to do electrical wiring and large-scale plumbing as a result of the results of poorly carried out jobs are catastrophic.
Relating to DIY’ing, portray is one thing that anyone can tackle.Earlier than taking over a mission, ask your self:
- What’s your time value?
- What profit are you including to your own home?
TikTok vs YouTube: Brent’s Findings
By means of his expertise, he realized that they’re each stand-alone companies. He hasn’t discovered that his TikTok movies introduced vital visitors to his YouTube channel. Nonetheless, it is a superb place to create content material for an viewers that solely desires to look at quick movies somewhat than longer movies. He additionally has utilized each platforms collectively to sponsors.
How Do You Make Cash On YouTube
- You should have about 1,000 subscribers and 10,000 watch hours to receives a commission by Google (Google owns YouTube). It really works like this: Firms pay for the advertisements positioned inside the YouTube movies, and the longer individuals watch the video, the extra they’re uncovered to the services or products marketed. Content material creators obtain a small share again, referred to as a CPM (a greenback worth per thousand views). The greenback worth ranges drastically relying on the type of content material. Brent’s worth is $7-$9.
- It’s higher to have a number of incomes. Brent earns revenue in about 15 other ways. A method is together with amazon hyperlinks. He’ll hyperlink instruments on Amazon and if individuals buy, he’ll obtain fee. Initially, he reached out to totally different companies/manufacturers eager to work with them, however now that he’s larger, companies attain out to him. Generally corporations give free merchandise, and others pay.
- Screwdriver (Phillips and Flat)
- Spend money on a superb high quality:
- Tape measure
- 2 ft stage
- Drill (Milwaukee, Makita, or Dewalt)
What’s Subsequent for BOYT
I’ve a five-year plan to be on HGTV. I plan to proceed producing content material on-line weekly, however I foresee extra vital tasks, like constructing a home and exhibiting the entire course of finally.
If you want to take heed to this podcast episode, click on beneath.
To run a profitable DIY enterprise, there are a lot of issues to think about. One should take into consideration on a regular basis, effort, and quantity of detailed work that must be put in to run a profitable DIY channel on-line. Brent Gentling, the YouTube creator of BYOT, shared his story and what he’s discovered within the content material creator world. It’s important to do your analysis and create content material in response to what individuals need to see. Wanting up fashionable Google searches is an effective begin. He additionally recommends posting content material each single week. It’s a good suggestion to make use of a couple of channel to succeed in a broader viewers. Use TikTok to succeed in audiences preferring shorter movies and YouTube for viewers who don’t thoughts watching longer and extra detailed movies. If you wish to monetize on YouTube, think about the next: reaching no less than a thousand subscribers, getting no less than 10,000 watch hours, reaching out to manufacturers who you need to work with, and likewise trying into a number of other ways of revenue, like together with hyperlinks to varied merchandise so individuals can buy merchandise along with your hyperlink. Lastly, at all times be able to study extra on this ever-changing market.
Be happy to e-mail me with any suggestions or any feedback about this episode – till subsequent time!