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HomeProperty InsuranceKeller Williams' Chief Progress Officer Abruptly Resigns After 3 Months

Keller Williams’ Chief Progress Officer Abruptly Resigns After 3 Months


Tony Rogers, who served as chief progress officer following 17 years as CMO of Walmart, has resigned from kwx. His departure comes lower than a month after CEO Carl Liebert’s exit.

A mere three months after becoming a member of Keller Williams guardian firm kwx, former Walmart chief advertising officer Tony Rogers has left his put up with the Texas franchisor, Inman has realized.

Neither Rogers, who served as chief progress officer on the firm, nor Keller Williams disclosed the reasoning behind the resignation.

“Tony Rogers will likely be stepping away from his function as Head of Advertising and Communications,” KW founder Gary Keller, president Marc King and COO Sajag Patel wrote in a joint assertion. “In a short while, Tony has made invaluable contributions and will likely be staying on to assist assist the work he began and to assist make the transition as easy as potential.”

“We’re so grateful for the connection we’ve developed with Tony and sit up for a few years of working collectively as alternatives come up,” they added. “Onward…”

Kwx recruited Rogers in March to spearhead progress at Keller Williams’ Realty, Keller Mortgage, Keller Coated, Keller Gives and Keller Williams Worldwide by strategic advertising, branding and different communications-driven innovation and initiatives.

Tony Rogers

Previous to becoming a member of KWx, Rogers spent greater than twenty years main the worldwide advertising methods for Walmart, Sam’s Membership, Frito-Lay and Pillsbury, and hoped to convey the identical magic to Keller Williams, which has undergone a large — and typically troublesome — transformation since founder Gary Keller introduced his namesake’s tech pivot.

“We’re a know-how firm,” Keller declared at Keller Williams’ Household Reunion in February 2018. “No. 1, which means we construct the know-how. No. 2, which means we rent the technologists …. We’re not an actual property firm anymore.”

Rogers appeared to be onboard with Keller’s tech imaginative and prescient, with the now-former chief progress officer telling Inman in March he was able to bolster the corporate to the highest of the true property tech heap.

“I used to be immediately drawn to the individuals, tradition and imaginative and prescient at Keller Williams,” he mentioned. “Like so many industries, actual property is being radically reworked by know-how. And I’m excited to have the chance to lean additional into the disruption as we proceed to place for aggressive progress.”

Alongside Rogers departure, Keller Williams additionally introduced the retirement of longtime KW Maps Teaching VP Monica Reynolds. Keller, King and Patel referred to as Reynolds a “world-class chief” and mentioned she’ll keep concerned with the KW Maps in an advisory function as new VP Jen Davis takes over, they mentioned within the assertion.

Former CEO John Davis and former president Josh Group exited in 2019 and 2021, respectively, as Gary Keller briefly stepped in as CEO whereas scouting new leaders. “Onward,” Keller mentioned of the management shakeups. “It’s not only a phrase – it embodies the forward-looking perspective of our group.”

The franchisor appeared to stabilize after Group’s February 2021 exit, with them saying a slew of strategic hires and promotions geared toward bolstering its know-how, progress technique, and agent assist and training companies.

Nevertheless, turbulence returned within the first quarter of the yr as Keller Williams blocked rival eXp Realty from hiring former CEO Mark Willis whereas it concurrently recruited eXp President of Operations Stacey Onnen to grow to be its latest head of brokerage operations.

Then, on June 1, Gary Keller introduced kwx CEO Carl Liebert’s departure, saying Liebert “is leaving the corporate to pursue different alternatives.”

“I need to thank Carl for his honest exhausting work on all our behalf and to want him the perfect in his subsequent chapter,” he mentioned in an electronic mail that defined Liebert’s function wouldn’t be crammed instantly. “Carl contributed his management and expertise to our crew at a essential second in our historical past. We’re all the higher for the time we shared working collectively.”

In response to rising hypothesis about Keller Williams’ path, a brokerage spokesperson informed Inman in Might the shakeup isn’t a sign of dangerous occasions to return, however as a substitute a sign of Keller Williams’ dedication to progress with the very best expertise.

“We had been happy with our latest outcomes posted and our progress path going ahead,” the spokesperson mentioned of the franchisors’ first-quarter 2022 earnings with a record-breaking $108.4 billion in agent gross sales.

In December, newly minted KW President Marc King mentioned Keller Williams would proceed to make the most of the labor market by making new hires, giving promotions and doing any restructuring wanted to push the franchisor ahead.

“The labor market round Austin, our distant work technique, and different exterior components have performed a job in our hiring this yr,”  informed Inman in December. “All of that has created a ton of pleasure, a ton of alternative and performs into our technique transferring ahead.”

E-mail Marian McPherson



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