Mixed Insurance coverage Firm of America, a subsidiary of Chubb that gives supplemental insurance coverage to staff on the worksite and on to people, is celebrating its a hundredth anniversary with the launch of a brand new company identification. The model refresh comes as the town of Chicago celebrates the corporate’s anniversary with a proclamation of Nov. 13 as Mixed Insurance coverage Day.
The brand new Mixed brand is simplified, bolder and brighter, with the addition of an infinity image to indicate energy, continuity and limitless potential, the corporate mentioned. The identify of Mixed’s guardian firm, Chubb, is clearer.
“As we start our second century in enterprise, Mixed’s model identification refresh represents our previous, current and future,” mentioned Chad Wells, senior vp of promoting and communication at Mixed. “Our new model expression displays Mixed’s longevity whereas making an announcement about our new century forward. We’re excited and impressed to serve our prospects, shoppers, and dealer companions with modern options to satisfy a altering market.”
Mixed Insurance coverage was based in Chicago on Nov. 13, 1922, by W. Clement Stone, a 20-year-old who invested $100 in financial savings within the new enterprise. Beginning the corporate in a small workplace on LaSalle Avenue, Stone would ultimately turn out to be nationally recognized for his enterprise acumen, philanthropy, and authorship of books concerning the energy of optimistic considering.
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In honor of the corporate’s a hundredth anniversary, Chicago Mayor Lori Lightfoot has declared Nov. 13 Mixed Insurance coverage Day in Chicago, “in celebration of 100 years of offering high quality supplemental insurance coverage and wonderful customer support.”
“This celebratory proclamation in Comined’s hometown is of particular that means to us, each as an organization born of Chicago and as a proud company citizen of the town,” mentioned Wealthy Williams, president of Mixed Insurance coverage. “As we method our milestone anniversary, we’re honoring our enduring values and core mission to assist people and households throughout occasions of want, whereas additionally trying to the longer term. We’re dedicated to offering modern insurance coverage options of worth and to retaining the client on the middle of all we do.”