Specialty Program Group, LLC (SPG) has tapped Eli Orozco as its new director of selling.
As the brand new director of selling for SPG, Orozco will lead the holding firm’s companies in advertising technique and digital transformation. He’ll report back to SPG chief gross sales officer Chris Lamitola.
“Eli brings deep experience in digital advertising and has intensive expertise creating digital advertising methods and training advertising groups at a world scale,” stated Lamitola. “He will likely be a real asset to SPG and our corporations as we improve our digital advertising capabilities.”
“Eli’s experience in digital technique and implementation will likely be worthwhile to our management workforce as we strengthen our digital focus,” added SPG president and CEO Chris Treanor.
Orozco has greater than 18 years of expertise in venture administration, digital advertising, advertising technique, branding and advertising operations. He beforehand served as advertising director at Bretford, a cell options supplier. He was additionally the founder and head of selling operations at EXPLORE VDG, a journey company service devoted to luxurious holidays in Valle de Guadalupe, Mexico. Orozco has additionally held a number of different positions in advertising technique and demand technology.
Learn extra: Specialty Program Group swoops for CM&F
Late final 12 months, SPG acquired CM&F Group, a digital supplier of healthcare legal responsibility insurance coverage. In keeping with SPG, the acquisition is a part of its technique to turn out to be an business chief in digital insurance coverage for specialty markets.