Opinions expressed by Entrepreneur contributors are their very own.
The idea of influencer advertising and marketing has been round for some time, nevertheless it has historically been centered on celebrities and people with massive followings. Nonetheless, the rise of micro-influencers has modified the sport.
With a small however devoted following, these people are thought of consultants of their respective niches, be it magnificence, vogue, video games or well being and wellness. This makes them extraordinarily priceless to manufacturers that concentrate on particular teams. Let’s analyze why this shift took place in recent times.